Marvel Rivals - Reddit

We executed a large-scale global Reddit performance campaign for *Marvel Rivals*, leveraging highly engaged gaming communities to drive acquisition, awareness, and sustained momentum across multiple campaign waves. **Campaign Performance Highlights** - Delivered **above-benchmark CTR across gaming subreddits** - Achieved **strong conversion efficiency within competitive hero shooter category** - Maintained consistent CPI aligned with premium multiplayer launch standards - High engagement rates across creative testing phases - Optimized continuously through large-scale A/B testing Over the course of the campaign, we ran thousands of creative variations, allowing us to refine messaging, visuals, and targeting for maximum performance. **Targeting Strategy** We targeted high-affinity audiences across: - Hero shooter players - Competitive multiplayer FPS communities - Marvel and superhero fan bases - PvP-focused subreddits - PC and console shooter audiences This ensured we captured both core competitive players and franchise-driven fans. **Outcome** The Reddit campaign successfully scaled acquisition while maintaining performance efficiency, demonstrating Reddit’s strength as a high-intent platform for competitive multiplayer and live-service titles.