
PUBG MOBILE - PMGC 2024
Gaming / Offline Activation
RSUK partnered with Tencent to support the offline activation of the *PUBG MOBILE Global Championship (PMGC) 2024 Grand Finals*. The project aimed to integrate digital gaming experiences into an immersive on-site environment, delivering a high-quality interactive event for global audiences while ensuring seamless coordination between international and local teams.
**Campaign Performance Highlights**
- **End-to-End Event Planning & Execution** - Full-cycle delivery covering concept design, booth setup, and on-site operations
- **Cross-Team Coordination** - Seamless collaboration between Tencent, local teams, and multiple vendors
- **Immersive Experience Design** - Integration of gameplay challenges, interactive zones, and audience engagement activities
- **On-Site Operations Excellence** - Efficient staff management, crowd interaction, and real-time issue handling
- **Localized Resource Management** - Leveraging local suppliers to ensure smooth execution and cultural alignment
**Outcome**
The event was successfully delivered with high operational efficiency and strong audience engagement. RSUK ensured seamless execution across all stages, enhancing the on-site experience and reinforcing the global impact of PMGC 2024. The project demonstrated RSUK’s capability in managing large-scale international gaming events with precision and reliability.