Wildmender - TikTok Influencer Campaign

To support *Wildmender*’s promotional campaign on Steam in the US market, RSUK launched a TikTok influencer marketing campaign targeting casual gaming audiences. By collaborating with lifestyle and gaming creators, the campaign aimed to increase product visibility, drive user acquisition, and convert attention into downloads during the discount period. **Campaign Performance Highlights** - **Targeted TikTok Creator Collaboration** - Partnered with lifestyle and casual gaming influencers aligned with the target audience - **Content Focused on Gameplay & Experience** - Showcasing game mechanics, relaxing gameplay, and immersive survival elements - **Platform-Native Content Strategy** - Short-form, highly engaging TikTok content tailored for algorithm-driven distribution - **Campaign Timing Aligned with Steam Promotion** - Activation during the discount period to maximize conversion potential **Outcome** The campaign effectively increased *Wildmender*’s visibility among TikTok users, driving strong interest and engagement within the target audience. By combining creator-driven storytelling with precise campaign timing, the project successfully boosted awareness and supported user acquisition during the Steam promotion window.